VELO
VELO is a leading nicotine pouch brand by British American Tobacco (BAT), known for its wide range of flavours, nicotine strengths and discreet pouch formats. Explore mint, fruit, citrus, berry and other VELO nicotine pouches in Slim and Mini formats.
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VELO Nicotine Pouches
VELO is one of the most established brands within the modern nicotine pouch category. The brand is owned and manufactured by British American Tobacco (BAT) and offers a broad portfolio of tobacco-free nicotine pouches designed for adult nicotine users.
The VELO range stands out through its combination of flavour variety, multiple nicotine strengths and discreet pouch formats. The collection includes everything from refreshing peppermint and cooling mint to grape, mango, citrus, berry and more distinctive flavour combinations.
At Nordic Fulfillment, you can explore available VELO nicotine pouches and compare different flavours, strengths and formats to find the variety that best matches your preferences.
VELO Flavours
VELO has one of the broader flavour selections within the nicotine pouch category. The portfolio combines traditional mint flavours with fruit, berry, citrus and more unusual flavour profiles.
- Mint flavours – fresh peppermint, spearmint and cooling profiles
- Fruit flavours – tropical and sweet fruit-inspired varieties
- Berry flavours – blueberry, blackcurrant, grape and other berry-inspired profiles
- Citrus flavours – fresh lime, orange and citrus combinations
- Unique combinations – distinctive profiles combining fruit, freshness and spice
This variety makes VELO suitable for users who want to explore different flavours while staying within the same brand.
Popular VELO Flavour Profiles
Several flavour families have become particularly associated with the VELO range.
- Crispy Peppermint – a clean and refreshing peppermint profile
- Freezing Peppermint – a more intense peppermint and menthol-style cooling experience
- Purple Grape – sweet and fruity grape character
- Tropical Mango – tropical fruit notes with mango at the centre
- Blueberry Ice – blueberry combined with cooling freshness
- Lime Flame – citrus character with a more distinctive flavour profile
The VELO portfolio changes over time, so the products displayed above represent the current selection available from Nordic Fulfillment.
VELO Nicotine Strengths
VELO offers a broad range of nicotine strengths. Depending on the product, users can choose from lower-strength options through to stronger Ultra and Max varieties.
| Strength | Nicotine mg/g | Nicotine per pouch |
|---|---|---|
| Nicotine Free | 0 mg/g | 0 mg |
| Normal | 8–12 mg/g | 4–6 mg |
| Strong | 14.3–16 mg/g | 8–10 mg |
| Extra Strong | 15.6 mg/g | 10.9 mg |
| Ultra | 20 mg/g | 14 mg |
| Max | 24 mg/g | 17 mg |
Exact nicotine content varies between individual VELO products. Always check the product page for the stated nicotine content before choosing a variety.
VELO Slim and Mini Formats
VELO nicotine pouches are available in two main pouch formats: Slim and Mini. Both are designed to sit discreetly under the lip, but they differ in size and overall fit.
VELO Slim
Slim is the most common format across the VELO range. The pouch has a narrow and elongated shape designed for a comfortable and discreet fit.
- Narrow and elongated pouch
- Discreet fit under the lip
- Wide selection of flavours and strengths
VELO Mini
Mini is VELO's smaller pouch format and is designed for users who prefer a more compact pouch with minimal visibility.
- Smaller and more compact format
- Minimal visibility during use
- Available in selected flavours and strengths
VELO Slim Nicotine Pouches
Slim represents the largest part of the VELO portfolio. The narrow pouch format provides more room than Mini while maintaining a discreet profile under the lip.
VELO Slim products cover a particularly broad range of flavours and nicotine strengths, from balanced everyday varieties to stronger Ultra and Max options.
VELO Mini Nicotine Pouches
VELO Mini offers selected VELO flavours in a smaller pouch format. Mini pouches are designed for maximum discretion and provide an alternative for users who find traditional Slim portions larger than they prefer.
The smaller format makes VELO Mini particularly suitable for users who prioritise a compact fit while still wanting the flavour characteristics associated with the VELO range.
VELO Ultra and Max
VELO also offers higher-strength products aimed at experienced adult nicotine users. Ultra and Max represent the strongest strength levels within the wider VELO portfolio.
- VELO Ultra – approximately 14 mg nicotine per pouch
- VELO Max – approximately 17 mg nicotine per pouch
These higher-strength products are intended for experienced nicotine users. Users should always check the nicotine content of an individual product before choosing a strength.
How to Choose the Right VELO Product
With a large number of VELO varieties available, the easiest way to choose is to compare three factors: flavour, nicotine strength and pouch format.
- Choose your flavour – mint, fruit, berries, citrus or a more unusual combination
- Select your strength – from lower-strength options to Ultra and Max
- Choose your format – Slim for the standard VELO experience or Mini for a smaller pouch
Mint varieties are ideal for users who prefer a fresh and cooling profile, while fruit, berry and citrus varieties provide sweeter and more aromatic alternatives.
About VELO and British American Tobacco
VELO is owned and manufactured by British American Tobacco (BAT). The VELO name was introduced as part of BAT's development of its tobacco-free nicotine pouch portfolio.
Before the VELO name became established, related products were sold under the LYFT brand. BAT later consolidated the range under VELO, creating one internationally recognised nicotine pouch brand.
Today, VELO offers a large portfolio covering multiple flavour categories, nicotine strengths and pouch formats.
Why Choose VELO?
- Established international brand – owned by British American Tobacco
- Wide flavour selection – mint, fruit, berries, citrus and more
- Multiple nicotine strengths – options across several intensity levels
- Slim and Mini formats – different pouch sizes for different preferences
- Ultra and Max options – higher-strength varieties for experienced users
- Tobacco-free – nicotine pouches without tobacco leaf
Browse the VELO collection above to compare available flavours, strengths and pouch formats and find the product that best matches your preferences.
Frequently Asked Questions About VELO
Who makes VELO nicotine pouches?
VELO is owned and manufactured by British American Tobacco (BAT), one of the world's largest tobacco and nicotine product companies.
What was VELO called before?
Products in the range were previously associated with the LYFT brand. BAT transitioned the portfolio to the VELO name, which became the main brand for its tobacco-free nicotine pouches.
Are VELO nicotine pouches tobacco-free?
Yes. VELO nicotine pouches do not contain tobacco leaf.
What flavours does VELO offer?
VELO offers a broad selection of flavours including peppermint, mint, mango, grape, blueberry, citrus and other fruit and flavour combinations.
How strong are VELO nicotine pouches?
VELO is available across several nicotine levels. The wider portfolio ranges from nicotine-free products through to Max varieties containing approximately 17 mg of nicotine per pouch.
What is the strongest VELO nicotine pouch?
Max is currently the highest strength category in the wider VELO range, reaching approximately 24 mg/g or 17 mg of nicotine per pouch.
What is the difference between VELO Slim and Mini?
VELO Slim pouches are narrow and elongated, while Mini pouches are smaller and more compact. Mini is designed for users who prefer minimal visibility under the lip.
When was VELO launched?
The current VELO brand was launched by BAT in 2022 following the transition from the previous LYFT branding.
