77 Nicotine Pouches: Brand Overview
77 has quickly built a following for a big, varied flavour range and easy-drinking taste. If you like fruity, sweet and soda-style profiles with plenty of choice, it's a brand worth knowing. Here's the overview.
What is 77?
77 is a tobacco-free nicotine pouch brand offering a wide spread of modern flavours across several strengths. Like all nicotine pouches, it uses plant fibres, nicotine and flavouring rather than tobacco leaf. Browse the 77 range.
Flavours
The line-up leans fruity and fun, with options such as:
- Fruit & berry — pink punch, watermelon ice, raspberry vanilla.
- Soda & cola — ghost cola ice, cola vanilla, bubbly fizz.
- Sour & fresh — sour bliss, apple mint.
Strengths
77 offers a range of strengths, including accessible everyday levels and stronger options for experienced users. As always, the milligram figure is printed on each can — our strength guide explains what it means.
Spoilt for choice? With so many flavours, 77 is a natural fit for a mix pack so you can find your favourites.
Who 77 suits
77 is a great pick if you love variety and sweet, fruity or soda-style flavours. Newer users should stick to the lower strengths, while experienced users can explore the stronger end of the range.
Important: Nicotine pouches are for adults only (18+, or the legal age in your country) who already use nicotine. Nicotine is an addictive substance. They are not a smoking-cessation aid and are not suitable for non-users, pregnant or breastfeeding women, or anyone with a relevant medical condition. Keep out of reach of children and pets. Laws differ by country and region — check what applies where you live.
Frequently asked questions
What flavours does 77 make?
A wide, fruity range including pink punch, watermelon ice, cola and raspberry vanilla, among others.
Is 77 tobacco-free?
Yes. Like other nicotine pouches, 77 is tobacco-free, using plant fibres with nicotine and flavouring.
What strengths does 77 come in?
A range from accessible everyday strengths to stronger options. Check the mg on each can.
