77 Nicotine Pouches: Every Flavour Ranked (2026 Sales Data)
77 is the brand for people who want flavour with personality: sour candy, cola with vanilla, banana with blueberry. It is a smaller brand than ZYN or VELO, but it shows up in far more orders than its volume suggests. Here is every 77 flavour ranked.
The short version: 77 Sour Bliss is the most popular 77 pouch of 2026. Cola flavours together make up almost a third of 77 sales.
Every 77 flavour, ranked
| # | 77 pouch | mg/pouch | Share of 77 |
|---|---|---|---|
| 1 | Sour Bliss | 10.4 | 11.3% |
| 2 | Watermelon Ice | 10.4 | 9.8% |
| 3 | Cola & Vanilla | 10.4 | 9.7% |
| 4 | Cola Cherry | 10.4 | 8.8% |
| 5 | Ghost Cola Ice | 20 | 8.7% |
| 6 | Ghost Original | 20 | 8.1% |
| 7 | Blueberry Vanilla Banana | 10.4 | 7.3% |
| 8 | Bubbly Fizz | 10.4 | 6.7% |
| 9 | Forest Fruits | 10.4 | 4.4% |
| 10 | Pink Punch | 10.4 | 3.9% |
| 11 | VB Arctic Berry | 10.4 | 3.5% |
| 12 | Cola Ice | 10.4 | 3.3% |
| 13 | Raspberry Ice | 10.4 | 2.6% |
| 14 | Blueberry | 10.4 | 2.3% |
| 15 | Bubbly Blizz | 10.4 | 1.9% |
Also in the range: Ice Mint, VB Edition Spearmint, Ghost Mango and the 4 mg Minis Pink Punch Mini and Bubbly Blizz Mini.
Three things to know about 77
1. It is a cola brand
Cola & Vanilla, Cola Cherry, Ghost Cola Ice and Cola Ice together make up 30.5% of 77 sales. 77 has one of the broadest cola line-ups we stock, which makes it a natural pick for anyone who likes soda-style flavours. More in cola and candy pouches.
2. Almost everything is 10.4 mg
82% of 77 sales are the standard 10.4 mg pouch, a solid strength for experienced users. The Ghost range steps up to 20 mg (17% of sales) and the Minis step down to 4 mg.
3. It is bought a few cans at a time
77 is bought in smaller quantities than the big brands: an order with 77 in it contains six to seven cans of it on average, compared with more than fifteen for ZYN. It works well as a flavour treat alongside an everyday pouch.
Which 77 should you try first?
- Sour and sweet: Sour Bliss.
- Fresh fruit: Watermelon Ice.
- Cola fan: Cola & Vanilla.
- Dessert style: Blueberry Vanilla Banana.
- Lower strength: Pink Punch Mini 4 mg.
The Ghost range (20 mg) is very strong and only for experienced users. For the brand background, see our 77 brand overview.
Explore the full 77 range
Shop 77Please note: nicotine pouches are for adults who already use nicotine. Nicotine is addictive. The minimum age is 18 in most countries and 21 in the United States. Rules differ from country to country, so check what applies where you live.
Frequently asked questions
What is the best 77 nicotine pouch?
By 2026 sales, 77 Sour Bliss (10.4 mg), followed by Watermelon Ice and Cola & Vanilla.
How strong are 77 pouches?
Most 77 pouches are 10.4 mg per pouch. The Ghost range is 20 mg and the Minis are 4 mg.
What is 77 Ghost?
77's strongest range at 20 mg per pouch, in flavours such as Original, Cola Ice and Mango.
Does 77 have mint flavours?
Yes, including Ice Mint, Fresh Mint, Freeze Mint and VB Edition Spearmint, but fruit and cola flavours sell far more.
